Platform for news organizations
News website, designed newspaper edition, newsletter, WhatsApp communities, live broadcast and a whitelabel app — six products on one platform, all fed by the same story. No Adobe, one login, no rework.
A conversation led by a person, with your own content on the screen.
Part 1
A great interaction. For NPRESS, the reader experience is the most important value the platform delivers.
News website
The site is generated ahead of time and served from a CDN. There is no database bottleneck: home page, articles, sections, tags and institutional pages all come out ready for a high volume of visits.
Traffic spikes stop being an infrastructure problem and, because the final files are optimized, the site stays online and stable.
The home page is built from drag-and-drop blocks, without touching code.
Newspaper
The day's edition comes out fully designed and reaches the subscriber in three formats, generated from the same content with no rework. Each article also gets its own permalink, so a story travels on its own through WhatsApp without taking the reader out of your ecosystem.
Flip through the newspaper page by page, just like on paper — the layout preserved.
Articles optimized for any screen, with font control and dark mode.
Vertical format, for readers catching up on their phone between one thing and the next.
Access can be by subscriber login or open to everyone, depending on the strategy adopted, and the catalog keeps every past edition. Ads follow all three modes: the creative placed on the designed page shows up in print, in digital and in stories — always clickable and always tracked.
Newsletter
Each newsletter is a brand of its own (name, tagline, logo, accent color and typography), not just a send with the newspaper's logo on top. The publisher always signs off in the footer.
A single publisher can run several newsletters with distinct identities, each with its own audience. And every issue opens space for native advertising, growing the inventory without hiring another tool.
Live
The live signal plays without taking the reader off the page: a fixed player follows the navigation, so whoever came to listen keeps listening while reading the next article.
The publisher registers its stations and the reader switches between them right there — audio for radio, video for whoever wants to watch. It is audience that stays on your domain, not on someone else's platform.
App built for publishers
Each publisher gets its own app, on the App Store and Google Play, with the brand's name, icon and colors in the store and on the phone screen. To the reader it is the newspaper's app; to the publisher it is one more channel with no development cost.
Everything the newsroom already publishes arrives there with no rework: the site's articles, the designed newspaper edition and Live, with offline reading. And the app has a front page of its own — it can be curated just for the app, and push alerts the reader the moment the news breaks.
One single place
Website, newspaper, newsletter, WhatsApp, live broadcast and app usually mean six tools, six logins and the same work done six times. In NPRESS the story is written once and unfolds into all of them.
That is what it comes down to: a content management system — an editorial CMS — for newsrooms that publish on paper and on screen at the same time. The same story feeds the designed print edition and the website, with nothing exported, converted or rewritten along the way.
From here on, the page shows the inside.
Part 2
How your newsroom produces, step by step. What the team sees, how many steps it takes and why closing the edition no longer depends on outside teams.
Publishing to the site
Rich text editor, central media library with preset crops, authors, nested sections, tags, SEO and a calculated permalink. On publish, the site is regenerated and the CDN updated. Optimized performance, without calling IT.
Closing the edition
The flow is simple: sections → flat plan → edition → pages. The flat plan defines the structure of a recurring edition: which sections belong to it, the order they appear in and how many pages each one gets. That structure is built by dragging blocks, so you can create different models, like “Weekdays” and “Saturday”. Pick a flat plan, enter the date, and the edition is created automatically with every page ready to edit.
Page layout uses 30 page templates (20 for inside pages and 10 for covers), from a single-article page to a page with 13 story teasers — several of them already with a built-in ad slot. And the editor adjusts the text directly on the designed page, seeing the real fit: nothing left over, no holes in the layout.
Content comes from the native publishing tool or from the publisher's WordPress. An ad with a creative automatically becomes a trackable record, with a stable identifier for reporting.
Newsletter and WhatsApp
In the newsletter, the block builder assembles the opener, index, player, interview, data block, ad and more — and the “fetch published” button pulls the article in with title, image, summary and link. Draft and “ready” keep whoever writes separate from whoever sends.
On WhatsApp there are three steps: content type, composition and destination. Send now or schedule it. Every send has a status and a log per attempt, so you can audit what went out, what failed and why.
Editorial AI
Suggest a headline, summary, tags, SEO and internal links. Rewrite a paragraph, expand a passage, proofread, outline a story, adapt the article for social. Lia answers in the chat, inside the editor.
Suggestions come out in your publication's voice, not in a generic robot tone — the system draws on what has already been published there.
Nothing is saved without someone approving it. The AI proposes; the decision stays with the newsroom.
Publishing to the app
The publisher's app is not a separate project: what the newsroom publishes on the site already shows up in the app, with the newspaper edition and Live in the same place. Zero rework for whoever writes.
When it makes sense, the app gets its own curation: a home page just for it and a push fired the moment the news breaks — with no new store release and no publishing queue.
The cost of running it
Closing an edition today is rarely a single line in the budget. It is payroll, taxes, licenses, on-call shifts and tool subscriptions — added up month after month.
With NPRESS, most of those lines stop existing. And what used to be production budget goes back where it makes a difference: people writing and reporting.
Next step
A 40-minute conversation, with your own content on screen. You leave knowing what changes in the operation and what changes in the budget.
